https://natalieshukur.com NatalieShukur Fri, 12 Nov 2021 14:09:22 +0000 https://natalieshukur.com en https://natalieshukur.com/Text-Putty Thu, 23 Sep 2021 17:00:08 +0000 NatalieShukur https://natalieshukur.com/Text-Putty Cocaine, peppers and milk: David Bowie’s reported diet while living in L.A. in the mid-’70s, having just given birth to the Thin White Duke. His appetite for the stimulant was more than party fodder; he consumed bowls of the stuff as a way to stoke his creativity and realize all of its fruits.—01 Fuzzy flowers nuzzling each other, a block of aspic the exact dimensions of an iPhone, a phallic gherkin covered in warty bumps—all resplendent in hyper-stylized settings and hyper-saturated hues—are just some examples of her otherworldly still-life photographs, which are heavily influenced by the foods she finds in markets around New York.—02 Glossier is a new approach to beauty. It’s about fun and freedom and being OK with yourself today. We make intuitive, uncomplicated products designed to live with you.—03 Lexie Smith is a baker and an artist. Bread is her muse and it’s also her medium. She sculpts with it, creates site-specific installations with it and studies its history.—04 We dial up active ingredients to high-dose levels to stimulate cell regeneration, relieve sensitive skin conditions, reduce scar tissue and repair the internal structure of damaged hair.—05 No matter the state of the world, if Spotify listening data is any barometer of the collective psyche, the majority of people are looking to escape through the kind of bombastic beats, rousing rhythms, and catchy choruses that Balvin serves up in quick succession.—06 Lush, replenished visibly healthy hair. Nutriplenish™ Intense nutrient-powered superfood hydration with omega-5-rich pomegranate oil nourishes hair creating lasting moisture.—07 With her dry humor, expressive dance moves, and sublime songwriting, Chelsea Jade elevates the pop star persona.08 Hang out anytime, anywhere. Messenger makes it easy and fun to stay close to your favorite people.—09 Taking inspiration from earlier Palestinian embroideries that were more abstract and geometric, Kissweh’s designs represent everyday tableaux such as “chickpeas and raisins,” “bottom of a coffee cup,” and Mansell’s favorite, “old man’s teeth.”—10 Natalie Shukur got the longtime friends on the phone—Honey in Berlin and Kim in London—where they talked about their affinity for researching and collecting subcultural ephemera, their disdain for inspiration-zapping internet “like” culture, and their love of small clubs and loud music.—11 These pieces, by way of putting on a VR headset, suspend the participant in a highly immersive, sensorial world, where Anderson’s unique way with abstract sounds, totemic ephemera, and language play out to dazzling, indelible effect. It’s the visual and intellectual equivalent of the thrill you get from a rollercoaster ride.—12 Sweats, leather, and slinky printed viscose combine for a multi-tonal, multi-textural high-low look.—13 People’s travel peculiarities are a very personal thing. In the liminal space between the clouds and the ground, time stands still, and one is inspired to dream, to reflect...or maybe just knock oneself out and pray for  a smooth landing.—14Index 01 Creative & editorial direction, La Garçonne. Photo: Beth Garrabrant. 02 Bower Studio feature for Sight Unseen. 03 Copy direction, Glossier.04 Editorial direction, CR Fashion Book. 05 360 campaign, web & social copy, Aveda Nutriplenish. 06 Copywriting, Rachel Comey. 07 The Slow feature, Vogue Living. 08 Campaign copy, Thousand Fell. 09 Creative & editorial direction, La Garçonne. Photo: Katie McCurdy. 10 Creative & editorial direction, Sans [Ceuticals]. Photo: Nastassia Brückin. 11 Laurie Anderson interview for Freunde von Freunden. Photo: Ricky Rhodes.12 Writing, CR MEN.13 Product naming, Billie. 14 Creative & editorial direction, Sans [Ceuticals]. Photo: Nastassia Brückin. 15 Sirius Glassworks feature for Sight Unseen. Photo: Luna Khods. 16 J Balvin interview for CR MEN. 17 Creative & editorial direction, Sans [Ceuticals]. Photo: Nastassia Brückin. 18 Jemima Kirke for Oyster. 19 Writing, Gather Journal. 20 Creative & editorial direction, Sans [Ceuticals]. Photo: Beth Garrabrant. 21 Creative & editorial direction, In Bed Store. Photo: Beth Garrabrant. 22 Travis Scott in conversation with Tom Sachs for CR MEN.  01 Feel Good Food, Gather Journal, The 1970s Issue02 Phyllis Ma’s Supernatural Still Lifes, Sight Unseen 03 Glossier, homepage brand copy 04 Lexie Smith,Oyster magazine 05 Sans [ceuticals], homepage copy 06 J Balvin, CR MEN, issue 12 07 Aveda Nutriplenish, website & marketing copy 08 Chelsea Jade, La Garconne Journal 09 Facebook Messenger, homepage copy 10 Ancestral Artisanship, Cabana magazine, issue 14 11 Honey Dijon in Conversation with Kim Jones, CR Fashion Book, issue12 Laurie Anderson on Climate Change, Misogyny, and Learning to Say No, Freunde von Freunden 13 Rachel Comey, marketing copy 14 In Flight Rituals, CR MEN, issue 12 https://natalieshukur.com/Text-Putty-copy Fri, 12 Nov 2021 14:09:22 +0000 NatalieShukur https://natalieshukur.com/Text-Putty-copy Cocaine, peppers and milk: David Bowie’s reported diet while living in L.A. in the mid-’70s, having just given birth to the Thin White Duke. His appetite for the stimulant was more than party fodder; he consumed bowls of the stuff as a way to stoke his creativity and realize all of its fruits.—01 Fuzzy flowers nuzzling each other, a block of aspic the exact dimensions of an iPhone, a phallic gherkin covered in warty bumps—all resplendent in hyper-stylized settings and hyper-saturated hues—are just some examples of her otherworldly still-life photographs, which are heavily influenced by the foods she finds in markets around New York.—02 Glossier is a new approach to beauty. It’s about fun and freedom and being OK with yourself today. We make intuitive, uncomplicated products designed to live with you.—03 Lexie Smith is a baker and an artist. Bread is her muse and it’s also her medium. She sculpts with it, creates site-specific installations with it and studies its history.—04 We dial up active ingredients to high-dose levels to stimulate cell regeneration, relieve sensitive skin conditions, reduce scar tissue and repair the internal structure of damaged hair.—05 No matter the state of the world, if Spotify listening data is any barometer of the collective psyche, the majority of people are looking to escape through the kind of bombastic beats, rousing rhythms, and catchy choruses that Balvin serves up in quick succession.—06 Lush, replenished visibly healthy hair. Nutriplenish™ Intense nutrient-powered superfood hydration with omega-5-rich pomegranate oil nourishes hair creating lasting moisture.—07 With her dry humor, expressive dance moves, and sublime songwriting, Chelsea Jade elevates the pop star persona.08 Hang out anytime, anywhere. Messenger makes it easy and fun to stay close to your favorite people.—09 Taking inspiration from earlier Palestinian embroideries that were more abstract and geometric, Kissweh’s designs represent everyday tableaux such as “chickpeas and raisins,” “bottom of a coffee cup,” and Mansell’s favorite, “old man’s teeth.”—10 Natalie Shukur got the longtime friends on the phone—Honey in Berlin and Kim in London—where they talked about their affinity for researching and collecting subcultural ephemera, their disdain for inspiration-zapping internet “like” culture, and their love of small clubs and loud music.—11 These pieces, by way of putting on a VR headset, suspend the participant in a highly immersive, sensorial world, where Anderson’s unique way with abstract sounds, totemic ephemera, and language play out to dazzling, indelible effect. It’s the visual and intellectual equivalent of the thrill you get from a rollercoaster ride.—12 Sweats, leather, and slinky printed viscose combine for a multi-tonal, multi-textural high-low look.—13 People’s travel peculiarities are a very personal thing. In the liminal space between the clouds and the ground, time stands still, and one is inspired to dream, to reflect...or maybe just knock oneself out and pray for  a smooth landing.—14Index 01 Creative & editorial direction, La Garçonne. Photo: Beth Garrabrant. 02 Bower Studio feature for Sight Unseen. 03 Copy direction, Glossier.04 Editorial direction, CR Fashion Book. 05 360 campaign, web & social copy, Aveda Nutriplenish. 06 Copywriting, Rachel Comey. 07 The Slow feature, Vogue Living. 08 Campaign copy, Thousand Fell. 09 Creative & editorial direction, La Garçonne. Photo: Katie McCurdy. 10 Creative & editorial direction, Sans [Ceuticals]. Photo: Nastassia Brückin. 11 Laurie Anderson interview for Freunde von Freunden. Photo: Ricky Rhodes.12 Writing, CR MEN.13 Product naming, Billie. 14 Creative & editorial direction, Sans [Ceuticals]. Photo: Nastassia Brückin. 15 Sirius Glassworks feature for Sight Unseen. Photo: Luna Khods. 16 J Balvin interview for CR MEN. 17 Creative & editorial direction, Sans [Ceuticals]. Photo: Nastassia Brückin. 18 Jemima Kirke for Oyster. 19 Writing, Gather Journal. 20 Creative & editorial direction, Sans [Ceuticals]. Photo: Beth Garrabrant. 21 Creative & editorial direction, In Bed Store. Photo: Beth Garrabrant. 22 Travis Scott in conversation with Tom Sachs for CR MEN.  01 Feel Good Food, Gather Journal, The 1970s Issue02 Phyllis Ma’s Supernatural Still Lifes, Sight Unseen 03 Glossier, homepage brand copy 04 Lexie Smith,Oyster magazine 05 Sans [ceuticals], homepage copy 06 J Balvin, CR MEN, issue 12 07 Aveda Nutriplenish, website & marketing copy 08 Chelsea Jade, La Garconne Journal 09 Facebook Messenger, homepage copy 10 Ancestral Artisanship, Cabana magazine, issue 14 11 Honey Dijon in Conversation with Kim Jones, CR Fashion Book, issue12 Laurie Anderson on Climate Change, Misogyny, and Learning to Say No, Freunde von Freunden 13 Rachel Comey, marketing copy 14 In Flight Rituals, CR MEN, issue 12 https://natalieshukur.com/Info Thu, 23 Sep 2021 17:00:04 +0000 NatalieShukur https://natalieshukur.com/Info A hybrid creative-editorial director and writer, based in New York. Natalie works with brands, agencies, designers and publications on all aspects of storytelling, creating compelling copy, tone of voice, written and visual content and editorial strategy. She also contributes to a variety of international fashion, lifestyle, design and culture titles, and is the editorial director of CR Fashion Book. Contact Instagram Clients Glossier Nike Uniqlo  Thom Browne La Mer Rachel Comey Aveda Airbnb  Studs  Billie Rag & Bone  Sans [ceuticals] American Express South Street Seaport Madewell  Facebook Astrology Zone Revlon PAX  Urban Outfitters Bowery Farming Publications Vogue.com  Cabana Vogue Living  Condé Nast Traveler Sight Unseen Gather Journal CR Fashion Book CR MEN RUSSH Oyster  NYLON Hemispheres Freunden von Freunden https://natalieshukur.com/Text-Cream Wed, 10 Nov 2021 14:23:37 +0000 NatalieShukur https://natalieshukur.com/Text-Cream Cocaine, peppers and milk: David Bowie’s reported diet while living in L.A. in the mid-’70s, having just given birth to the Thin White Duke. His appetite for the stimulant was more than party fodder; he consumed bowls of the stuff as a way to stoke his creativity and realize all of its fruits.—01 Fuzzy flowers nuzzling each other, a block of aspic the exact dimensions of an iPhone, a phallic gherkin covered in warty bumps—all resplendent in hyper-stylized settings and hyper-saturated hues—are just some examples of her otherworldly still-life photographs, which are heavily influenced by the foods she finds in markets around New York.—02 Glossier is a new approach to beauty. It’s about fun and freedom and being OK with yourself today. We make intuitive, uncomplicated products designed to live with you.—03 Lexie Smith is a baker and an artist. Bread is her muse and it’s also her medium. She sculpts with it, creates site-specific installations with it and studies its history.—04 We dial up active ingredients to high-dose levels to stimulate cell regeneration, relieve sensitive skin conditions, reduce scar tissue and repair the internal structure of damaged hair.—05 No matter the state of the world, if Spotify listening data is any barometer of the collective psyche, the majority of people are looking to escape through the kind of bombastic beats, rousing rhythms, and catchy choruses that Balvin serves up in quick succession.—06 Lush, replenished visibly healthy hair. Nutriplenish™ Intense nutrient-powered superfood hydration with omega-5-rich pomegranate oil nourishes hair creating lasting moisture.—07 With her dry humor, expressive dance moves, and sublime songwriting, Chelsea Jade elevates the pop star persona.08 Hang out anytime, anywhere. Messenger makes it easy and fun to stay close to your favorite people.—09 Taking inspiration from earlier Palestinian embroideries that were more abstract and geometric, Kissweh’s designs represent everyday tableaux such as “chickpeas and raisins,” “bottom of a coffee cup,” and Mansell’s favorite, “old man’s teeth.”—10 Natalie Shukur got the longtime friends on the phone—Honey in Berlin and Kim in London—where they talked about their affinity for researching and collecting subcultural ephemera, their disdain for inspiration-zapping internet “like” culture, and their love of small clubs and loud music.—11 These pieces, by way of putting on a VR headset, suspend the participant in a highly immersive, sensorial world, where Anderson’s unique way with abstract sounds, totemic ephemera, and language play out to dazzling, indelible effect. It’s the visual and intellectual equivalent of the thrill you get from a rollercoaster ride.—12 Sweats, leather, and slinky printed viscose combine for a multi-tonal, multi-textural high-low look.—13 People’s travel peculiarities are a very personal thing. In the liminal space between the clouds and the ground, time stands still, and one is inspired to dream, to reflect...or maybe just knock oneself out and pray for  a smooth landing.—14Index 01 Creative & editorial direction, La Garçonne. Photo: Beth Garrabrant. 02 Bower Studio feature for Sight Unseen. 03 Copy direction, Glossier.04 Editorial direction, CR Fashion Book. 05 360 campaign, web & social copy, Aveda Nutriplenish. 06 Copywriting, Rachel Comey. 07 The Slow feature, Vogue Living. 08 Campaign copy, Thousand Fell. 09 Creative & editorial direction, La Garçonne. Photo: Katie McCurdy. 10 Creative & editorial direction, Sans [Ceuticals]. Photo: Nastassia Brückin. 11 Laurie Anderson interview for Freunde von Freunden. Photo: Ricky Rhodes.12 Writing, CR MEN.13 Product naming, Billie. 14 Creative & editorial direction, Sans [Ceuticals]. Photo: Nastassia Brückin. 15 Sirius Glassworks feature for Sight Unseen. Photo: Luna Khods. 16 J Balvin interview for CR MEN. 17 Creative & editorial direction, Sans [Ceuticals]. Photo: Nastassia Brückin. 18 Jemima Kirke for Oyster. 19 Writing, Gather Journal. 20 Creative & editorial direction, Sans [Ceuticals]. Photo: Beth Garrabrant. 21 Creative & editorial direction, In Bed Store. Photo: Beth Garrabrant. 22 Travis Scott in conversation with Tom Sachs for CR MEN. feature, Vogue Living. 01 Feel Good Food, Gather Journal, The 1970s Issue02 Phyllis Ma’s Supernatural Still Lifes, Sight Unseen 03 Glossier, homepage brand copy 04 Lexie Smith,Oyster magazine 05 Sans [ceuticals], homepage copy 06 J Balvin, CR MEN, issue 12 07 Aveda Nutriplenish, website & marketing copy 08 Chelsea Jade, La Garconne Journal 09 Facebook Messenger, homepage copy 10 Ancestral Artisanship, Cabana magazine, issue 14 11 Honey Dijon in Conversation with Kim Jones, CR Fashion Book, issue12 Laurie Anderson on Climate Change, Misogyny, and Learning to Say No, Freunde von Freunden 13 Rachel Comey, marketing copy 14 In Flight Rituals, CR MEN, issue 12 https://natalieshukur.com/Index-1 Fri, 24 Sep 2021 12:41:19 +0000 NatalieShukur https://natalieshukur.com/Index-1 01 Feel Good Food, Gather Journal, The 1970s Issue02 Phyllis Ma’s Supernatural Still Lifes, Sight Unseen 03 Glossier, homepage brand copy 04 Lexie Smith,Oyster magazine 05 Sans [ceuticals], homepage copy 06 J Balvin, CR MEN, issue 12 07 Aveda Nutriplenish, website & marketing copy 08 Chelsea Jade, La Garconne Journal 09 Facebook Messenger, homepage copy 10 Ancestral Artisanship, Cabana magazine, issue 11 Honey Dijon in Conversation with Kim Jones, CR Fashion Book, issue 01 Feel Good Food, Gather Journal, The 1970s Issue02 Phyllis Ma’s Supernatural Still Lifes, Sight Unseen 03 Glossier, homepage brand copy 04 Lexie Smith,Oyster magazine 05 Sans [ceuticals], homepage copy 06 J Balvin, CR MEN, issue 12 07 Aveda Nutriplenish, website & marketing copy 08 Chelsea Jade, La Garconne Journal 09 Facebook Messenger, homepage copy 10 Ancestral Artisanship, Cabana magazine, issue 14 11 Honey Dijon in Conversation with Kim Jones, CR Fashion Book, issue12 Laurie Anderson on Climate Change, Misogyny, and Learning to Say No, Freunde von Freunden 13 Rachel Comey, marketing copy 14 In Flight Rituals, CR MEN, issue 12